According to the definition provided in Wikipedia:
"Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. "
Social media is everywhere, from email to Facebook, Twitter, YouTube and LinkedIn. As the web 2.0 was unleashed, communication and co-ordination with friends got easier. Now people around the world can see what their friends and family are doing and which things they are enjoying as they perform their daily chores.
The latest tools of today enable users to communicate with people well beyond their social circuit and well beyond their limits. Hence, the collaboration and co-ordination as well as the ability to convey one's feelings have dramatically increased. Using these tools, everybody can be a publisher whether he knows how to use the tools effectively and target the intended audience.
The internet is turning into a big party where everyone shares ideas and experiences, be it interior design ideas or game room designs.
So if you are using the social media and sharing your decorating ideas, you are part of the online family and invited to the part. However, if you under estimate the social media, you are not welcome at the party which means you wouldn't be a part of the audience altogether.
The members of the interior design industry apart from some prominent figures from major cities like Los Angeles interior designers and New York interior designers have not fully understood the advantages of social media which can be reaped by them easily. It has been observed that interior designers usually make a single web page on a free template and give their email address, and hence, mitigate the chances of prospective customers finding them.
Here are some tips to use social media effectively for your interior design business:
Identify target market
Identifying what your target market will be is very important. Remember that the current circle of people knowing you is minutiae as compared to the networking possibilities available on the net.
See where your customers are spending time online
Analyze carefully as to where your current and prospective customers are spending time online. Target the places where most of them are spending their time..
Engage your audience
Keep your audience engaged in various activities and interesting discussions, this helps them to understand you and vice versa.
Build an online PR
Build a solid online PR and make sure you give attention to queries of your customers.
You can write a blog about your current and previous projects. Moreover, you can provide illustrations to make sure that potential customers can see your work, admire it and hire you in future.
Search Engine Optimization (SEO)
If you have a dedicated site, and a keyword search on a search engine does not return your site on top, use SEO tools to fine tune your site and improve its search engine ranking.